Out with the old, In with the new…
The Shift to Content Marketing.
22% of performance marketers cited content marketing as the activity with the greatest commercial impact in 2016. The runner-up, Big Data, only came in at 17%. (Digital Marketing Trends for 2015, Smart Insights, Feb 2016)
Leading Content Marketing Platforms we use:
What is Content Marketing?
Ever been surfing the web, and came across similar stories that you (specifically) are interested in?
e.g. you are having recently been reading about investments, and when after finishing an investment article, you saw a “recommended / more stories / similar stories from around the web?” – also talking about investments?
If you have – that’s Content Marketing
Content marketing gives you original, good quality articles. Non ‘Spammy’, just good quality content that is automatically served to you based on the topic of articles you have been reading about.
Qn: As an Advertiser, where will your Content be Found on?
Ans: Premium Websites such as:
(image from: (Digital Marketing Trends for 2015, Smart Insights, Feb 2016)
Channel New Asia.com